Phase Two is a sales and brand consultancy agency representing niche beauty & wellness brands in Europe, particularly those with a clean and green ethos. Using our expertise in sales and brand positioning, we help our clients achieve sustainable growth in an ever-evolving marketplace.
Our unique combination of backgrounds has furnished us with invaluable industry intelligence, comprising insider sales and retail knowledge as well as brand-building and PR expertise. We have many years’ experience working with global brands and retailers at all stages of their development lifecycle, plus a diverse range of successful start-ups.
We exist to see niche beauty brands flourish in retail settings that best suit them. Our hand-picked portfolio of clients benefit from our handling of:
- Market access strategy.
- Tailor-made international sales and distribution planning.
- Connecting your brand to the right retailers.
- Managing client relations and day-to-day support.
- Guidance on collection development based on commercial insights, strategic sales analysis and retailer feedback.
- Supporting retailers with marketing and sales events.
- Development of result-oriented staff training and storytelling.
- Defining communication and marketing strategy.
- Social media content, influencer management and PR strategy.
- Direct-to-consumer strategies.
- Collaborations with other brands.
- Coaching and consultancy services (including business plan review, how to pitch to retailers, document reviews and recommendations, defining USPs, understanding how retailers operate, growing business with existing stockists).
With a 15-year career in beauty including her tenure as Head of Beauty at luxury department stores De Bijenkorf/Selfridges Group, product management at L’Oréal and retail strategy for Schiphol Airport, Phase Two co-founder Noortje Siecker has an unmatched understanding of the retail landscape when it comes to beauty. Using her outstanding network, Noortje knows exactly how to make a brand stand out for retailers and to realise growth in a way that benefits brands and retailers.
Phase Two co-founder Michel Bos has more than 15 years of experience in premium branding. After heading up the public relations department at De Bijenkorf department stores, he founded his luxury brand-focused agency Michel Bos PR & Consulting in 2016, introducing numerous high-end brands to the market and overseeing brand introductions and store openings for clients including Aesop and Le Labo.